Aviva
UK's leading diversified insurer with 25M+ customers across insurance, wealth, and retirement
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Rating breakdown
Pros
- UK's largest diversified insurer — insurance, wealth, and retirement
- 25M+ customers globally — massive scale and trust
- Aviva Investors arm with £230B+ in assets
- Strong financials — growing dividends and share buybacks
Cons
- UK/Ireland/Canada focus — limited continental Europe presence
- Complex corporate structure — not a simple consumer product
- Insurance-first — investing is via Aviva Investors, not self-directed
- No direct stock or ETF trading for retail investors
Platform & features
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Key features
Availability
Languages
Available in 2 countries
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Investing involves risk. You could lose some or all of your money. Capmap provides educational information only, not financial advice. Always do your own research before investing.
Last verified: 23 March 2026. Data confidence: high. Full risk disclaimer