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Direct Line

Major UK direct insurer offering car, home, pet, and business insurance with 40+ years of heritage

InsuranceAvailable in English
3.5/ 5
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HQ:United Kingdom
Regulator:FCA

Rating breakdown

Overall
3.5
Fees
3.5
Platform
3.5
Safety
4.0
Product range
3.5

Pros

  • 40+ years trusted UK insurer
  • 4.2/5 Trustpilot rating
  • Wide range of insurance products
  • Easy online management and claims
  • Mobile app available

Cons

  • UK-only service
  • No European coverage for expats
  • Direct-only (no broker access)
  • Primarily car and home focused

Platform & features

Available on

Web platform
Mobile app
Desktop app
API access

Key features

Fractional shares
Savings plan
Demo account
Copy trading

Availability

Languages

English

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Last verified: 23 March 2026. Data confidence: high. Full risk disclaimer