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LV=

UK mutual insurer offering car, home, life, and travel insurance plus pensions and retirement planning

InsuranceAvailable in English
3.5/ 5
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Free account

Part of Liverpool Victoria Financial Services

Founded:1843
HQ:United Kingdom
Regulator:FCA / PRA (UK)

Rating breakdown

Overall
3.5
Fees
3.0
Platform
3.0
Safety
4.5
Product range
4.0

Pros

  • Well-established UK mutual insurer since 1843 — strong brand trust
  • Comprehensive insurance range: car, home, life, travel, plus pensions
  • Mutual structure means profits benefit members, not shareholders

Cons

  • UK-only — not available to EU residents
  • Pension and retirement products require adviser involvement
  • Online experience less modern than insurtech competitors

Platform & features

Available on

Web platform
Mobile app
Desktop app
API access

Key features

Fractional shares
Savings plan
Demo account
Copy trading

Availability

Languages

English

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Investing involves risk. You could lose some or all of your money. Capmap provides educational information only, not financial advice. Always do your own research before investing.

Last verified: 23 March 2026. Data confidence: high. Full risk disclaimer