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Selma Finance

Swiss AI-powered robo-advisor with personalized investment plans and 15,000+ clients

InvestingAvailable in English
3.5/ 5
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Founded:2016
HQ:Switzerland
Regulator:FINMA
Protection:€100,000

Rating breakdown

Overall
3.5
Fees
3.0
Platform
4.0
Safety
4.0
Product range
2.5

Pros

  • AI-powered financial advisor for personalized plans
  • 4.6-star rating with 350+ reviews
  • Easy onboarding — get started in minutes

Cons

  • Swiss-only — limited availability for EU residents
  • Management fees on top of ETF costs
  • Smaller user base than major robo-advisors

Available products

Stocks
ETFs
Bonds
Options
Futures
Crypto
CFDs
Forex
Funds

Platform & features

Available on

Web platform
Mobile app
Desktop app
API access

Key features

Fractional shares
Savings plan
Demo account
Copy trading
Savings plan available - automate your investing

Availability

Languages

EnglishGerman

Available in 1 country

🇨🇭Switzerland

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Investing involves risk. You could lose some or all of your money. Capmap provides educational information only, not financial advice. Always do your own research before investing.

Last verified: 23 March 2026. Data confidence: high. Full risk disclaimer