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Wealthify

UK robo-advisor owned by Aviva — ISA, SIPP, and Junior ISA with managed investment styles

InvestingAvailable in English
3.5/ 5
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Part of Aviva

Founded:2016
HQ:United Kingdom
Regulator:FCA

Rating breakdown

Overall
3.5
Fees
3.5
Platform
4.0
Safety
4.5
Product range
3.0

Pros

  • Backed by Aviva — 325+ years of financial services heritage
  • Simple choice of Cautious to Adventurous investment styles
  • Award-winning UK-based customer care team

Cons

  • UK-only — not available in Europe
  • Limited to managed portfolios — no self-directed trading
  • Fees may add up compared to DIY index fund investing

Available products

Stocks
ETFs
Bonds
Options
Futures
Crypto
CFDs
Forex
Funds

Platform & features

Available on

Web platform
Mobile app
Desktop app
API access

Key features

Fractional shares
Savings plan
Demo account
Copy trading

Availability

Languages

English

Available in 1 country

🇬🇧United Kingdom

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Investing involves risk. You could lose some or all of your money. Capmap provides educational information only, not financial advice. Always do your own research before investing.

Last verified: 23 March 2026. Data confidence: high. Full risk disclaimer